Lee Hopkins, Writer

Category: Social media

  • Mastering the art of writing brilliant blog posts: 9

    Mastering the art of writing brilliant blog posts: 9

    Promote your blog posts effectively using social media, email newsletters, guest blogging, collaborations, and SEO. Measure and analyse your efforts, continuously improve your strategies, and stay proactive. Reach a wider audience, drive traffic, and build a loyal community by mastering the art of content promotion.

  • Mastering the art of writing brilliant blog posts: 10

    Mastering the art of writing brilliant blog posts: 10

    Analyse your blog’s performance with analytics tools, track engagement, set goals, and iterate based on feedback. Incorporate A/B testing, continuous learning, user feedback, and technology. Optimise your content strategy, better serve your audience, and boost your blog’s success through proactive and data-driven improvements.

  • Communicating effectively in business: The Aussie guide to getting your yakka across

    Communicating effectively in business: The Aussie guide to getting your yakka across

    Special report from Darren Hill (or ‘DH’ as he prefers to be known) Here are a couple of examples of how DH takes mere words and turns them into art: In the realm of business, ‘having a good chinwag’ isn’t just about nattering over a cuppa. It’s about getting your point across clear as day,…

  • Aussie marketers: Don’t forget Pinterest

    As a visual discovery engine for finding inspiration, ideas, and recipes, Pinterest has become a vital platform for marketers globally, including in Australia. With an impressive 5 million active users in the country, businesses can tap into its potential, especially those in visually-oriented industries like fashion, home decor, and lifestyle brands. This paper explores the…

  • The five golden rules of podcasting

    I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…

  • The popularity of podcasting

    Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…

  • How to get started with podcasting in your organisation

    Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…

  • Podcasting

    Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…

  • SEO versus Social Media

    Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.

  • Social Media in 2024