Category: Social media

Communicating effectively in business
Business writing Grammar Podcasting Social media
2 May 2024

Communicating effectively in business: The Aussie guide to getting your yakka across

Special report from Darren Hill (or ‘DH’ as he prefers to be known) Here are a couple of examples of how DH takes mere words and turns them into art: In the realm of business, ‘having a good chinwag’ isn’t just about nattering over a cuppa. It’s about getting your point across clear as day, whether you’re spruiking ideas in a boardroom or crafting a […]

Business writing Social media
9 April 2024

Aussie marketers: Don’t forget Pinterest

As a visual discovery engine for finding inspiration, ideas, and recipes, Pinterest has become a vital platform for marketers globally, including in Australia. With an impressive 5 million active users in the country, businesses can tap into its potential, especially those in visually-oriented industries like fashion, home decor, and lifestyle brands. This paper explores the significance of Pinterest marketing for Australian companies by examining its user base, impact on consumer behavior, and effective strategies for utilizing this platform.

Business writing Podcasting Social media
5 March 2024

The five golden rules of podcasting

I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what you like in each one and what you don’t like, […]

Business writing Podcasting Social media
5 March 2024

The popularity of podcasting

Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in recent years, and for good reason. It offers a unique […]

Business writing Podcasting Social media
5 March 2024

How to get started with podcasting in your organisation

Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this podcast […]

Business writing Podcasting Social media
27 February 2024

Podcasting

Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend their organisation’s communication reach, it’s also communicators working for SMEs, […]