Category: Business writing

31 December 2023

ChatGPT and Shel Holtz

I listened to this podcast interview intently yesterday, and was blown away. ChatGPT—and AI in general—is way more advanced than I have given it credit for. There seems a HUGE amount of dog work that AI can take off the overworked and underappreciated communicator, allowing said communicator to focus on higher, more strategic and longer-term work, including being able to reposition themselves as a resource […]

14 August 2023

Getting the best out of ChatGPT

By Eran Malloch 14th August 2023 How to get a great article out of ChatGPT I see a lot of people struggling to get high quality content (articles, blog posts, etc.) out of ChatGPT. In most cases, it’s because you are not giving it better guidelines to help write your content. Most people just instruct it with something simple like: Write me a blog post […]

22 July 2023

Chu’s Asian Restaurant, Unley

Vietnamese Chinese fusion that sings! I’ve written before about Chu’s Vietnamese Chinese restaurant in my Google Reviews. Had a wonderful evening here with three friends. Food was fabulous, the Pinot Gris was excellent, the host/owner was witty and knowledgeable. Will definitely come back, many times. ——— Months later: Have been back many times. Owner Wen and her chef are wonderful. I lived for two years […]

9 March 2023

AI and writers

What are we as writers if not improvisers? Some of us plan out our work, filling in every gap before putting fingers to keyboard, others of us are ‘pantsers’, writers who write by the seat of their pants, never knowing what’s going to happen next, but trusting in their muse that inspiration will strike. Both types of writers, I contend, are reliant on improvisation more […]

9 March 2023

AI *WILL* disrupt writers, and sooner than you think

As a retired business communicator with some 30 years of experience behind me building websites, blogs and providing the content for them, I had left the Business Communication profession behind and embraced my photography and my Masters degree in Creative Writing & Communication. So, when AI came across my horizon, I was ill-prepared for its importance and its ground-shaking nature. Most in my former profession […]

23 February 2023

Writing at the gates of an AI dawn

WOW! This comment from 2022: “Two-thirds of Australian authors are women—our new research finds they earn just $18,000 from their writing” Zwar, Throsby and Crosby, The Conversation 2022 You can’t even live off that! It’s below the poverty line, methinks. And yet, digital writing for businesses is booming: “Aussies with digital marketing skills in hot demand, up 34% in just six months.” B&T.com.au, October 20, […]

19 December 2021

Secrets of master communicators: 11-15

In our previous communications we looked at ten persuasive techniques that advanced communicators use to influence us. Today we look at another five. Eleven Firstly, scarcity. Here’s a fun experiment from the 1970s—procure two identical glass cookie jars. In one jar put ten cookies, in the other, two. Same cookies. Now invite friends to tell you which cookies from which jar taste better. You will […]