Category: Business writing

Business writing Psychology
2 April 2024

The Expectancy Theory

Expectancy Theory: It proposes that an individual’s level of effort is influenced by their belief that their efforts will lead to desired outcomes. Overview Expectancy theory, developed by Victor Vroom in 1964, states that an individual’s level of effort is influenced by their belief that it will lead to desired outcomes. This is achieved through the alignment of rewards and values and creating a supportive […]

Business writing Creative Writing The ghost at the table
12 March 2024

The ghost at the table – Draft 03 – Chapter 13

Logan The phone buzzed, a low grumble on the hardwood table. I eyed it, knowing who it would be before the screen lit up with Dragon’s codename. His calls never meant good news. “Logan,” his voice was a hiss, quick and urgent, “they’re onto you. The cops. Your digital trails.” “Damn.” My fingers drummed against the tabletop. Lay low? The idea grated at me, like […]

Business writing Podcasting Social media
5 March 2024

The five golden rules of podcasting

I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what you like in each one and what you don’t like, […]

Business writing Podcasting Social media
5 March 2024

The popularity of podcasting

Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in recent years, and for good reason. It offers a unique […]

Business writing Podcasting Social media
5 March 2024

How to get started with podcasting in your organisation

Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this podcast […]

Business writing Podcasting Social media
27 February 2024

Podcasting

Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend their organisation’s communication reach, it’s also communicators working for SMEs, […]

Business writing
31 December 2023

ChatGPT and Shel Holtz

I listened to this podcast interview intently yesterday, and was blown away. ChatGPT—and AI in general—is way more advanced than I have given it credit for. There seems a HUGE amount of dog work that AI can take off the overworked and underappreciated communicator, allowing said communicator to focus on higher, more strategic and longer-term work, including being able to reposition themselves as a resource […]

Business writing Creative Writing
14 August 2023

Getting the best out of ChatGPT

By Eran Malloch 14th August 2023 How to get a great article out of ChatGPT I see a lot of people struggling to get high quality content (articles, blog posts, etc.) out of ChatGPT. In most cases, it’s because you are not giving it better guidelines to help write your content. Most people just instruct it with something simple like: Write me a blog post […]