Lee Hopkins, Writer

Category: Business writing

  • Aussie marketers: Don’t forget Pinterest

    As a visual discovery engine for finding inspiration, ideas, and recipes, Pinterest has become a vital platform for marketers globally, including in Australia. With an impressive 5 million active users in the country, businesses can tap into its potential, especially those in visually-oriented industries like fashion, home decor, and lifestyle brands. This paper explores the…

  • The Expectancy Theory

    Expectancy Theory: It proposes that an individual’s level of effort is influenced by their belief that their efforts will lead to desired outcomes. Overview Expectancy theory, developed by Victor Vroom in 1964, states that an individual’s level of effort is influenced by their belief that it will lead to desired outcomes. This is achieved through…

  • The ghost at the table – Draft 03 – Chapter 13

    Logan The phone buzzed, a low grumble on the hardwood table. I eyed it, knowing who it would be before the screen lit up with Dragon’s codename. His calls never meant good news. “Logan,” his voice was a hiss, quick and urgent, “they’re onto you. The cops. Your digital trails.” “Damn.” My fingers drummed against…

  • The five golden rules of podcasting

    I believe there are five golden rules you need to know if you are keen to create a great podcast: 1.  Understand the media. You do this by downloading and listening to lots of podcasts from all different genres—comedy, other business podcasts, music, chat, special interests and so on. Listen to the podcasts, see what…

  • The popularity of podcasting

    Welcome to episode two of the Podcasting podcast. In this episode we will look at the popularity of podcasting and have a stab at why that might be. We also consider where you can find great content, which is essential for the podcast’s success. Why is podcasting so popular? Podcasting has become increasingly popular in…

  • How to get started with podcasting in your organisation

    Episode One. Welcome to ‘How to get started with podcasting in your organisation – second edition’. Today you are listening to the first episode in a series of podcasts. In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be…

  • Podcasting

    Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…

  • SEO versus Social Media

    Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.

  • Social Media in 2024

  • ChatGPT and Shel Holtz

    I listened to this podcast interview intently yesterday, and was blown away. ChatGPT—and AI in general—is way more advanced than I have given it credit for. There seems a HUGE amount of dog work that AI can take off the overworked and underappreciated communicator, allowing said communicator to focus on higher, more strategic and longer-term…