Lee Hopkins, Writer

Tag: podcasting

  • The art of magnetic writing

    The art of magnetic writing

    Learn how to write magnetically captivating content that hooks readers from the first line. Discover the power of showing versus telling, crafting rhythmic sentences, finding your authentic voice, and practical tips for beginning your journey as a compelling storyteller

  • Create & Resonate 05: Elizabeth Wardle

    Create & Resonate 05: Elizabeth Wardle

    Lee and Elizabeth Wardle discussed the importance of teaching students how writing works in different contexts, the impact of AI on writing, and the advancements in AI technology

  • The music industry’s ethical dilemma

    The music industry’s ethical dilemma

    Spotify faces ethical criticism from creatives due to low royalties, extractive business practices, unfair payment distribution, privacy concerns, and cultural homogenization. These issues disadvantage independent artists while prioritizing commercial success and shareholder value over fair compensation and musical diversity

  • The Unexpected Mentor

    The Unexpected Mentor

    I sighed as I stared at the blank document on my laptop screen. After decades as a successful business and social media author, I found myself struggling with writer’s block for the first time. My publisher was eagerly awaiting my next manuscript, but I felt like I had run out of insights to share. Desperate…

  • The ghost at the table – Draft 03 – Chapter 14

    Logan I hunched over my laptop, the screen’s glow the only light in the room. Fingers danced across keys with military precision—a skill that stuck from RAAF days. Information streamed down the monitor: farms, assets, security protocols. A Chinese conglomerate, vast as the outback and twice as ruthless. Their cyber defence was a fortress. Advanced…

  • Podcasting

    Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…

  • Week 6: The Adelaide Show podcast

    My latest assignment is to create a marketing campaign for a podcast. It’s not as easy as it sounds. Ten years ago I would be able to put together a campaign in my sleep. But not for this particular podcast,, not now. The Adelaide Show is a long-running podcast and labour of love for its…

  • Creating Killer Content, blogpost week 05

    A question that I used to get asked a lot is ‘what is podcasting?’ Originally defined as an audio file that was delivered to you automatically via really simple syndication (RSS), the term ‘podcasting’ has now come to embody many different facets of audio on the web. A quick way of explaining them is to…

  • Creating Killer Content, blogpost Week 04

    Podcasts. I love them. I’ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). I was also the first foreign correspondent on the ground-breaking ‘For Immediate Release’ internationally-focused podcast for business…