Tag: podcasting

Creative Writing Social media
20 July 2024

The Unexpected Mentor

I sighed as I stared at the blank document on my laptop screen. After decades as a successful business and social media author, I found myself struggling with writer’s block for the first time. My publisher was eagerly awaiting my next manuscript, but I felt like I had run out of insights to share. Desperate for inspiration, I decided to take a walk through the […]

Creative Writing The ghost at the table
12 March 2024

The ghost at the table – Draft 03 – Chapter 14

Logan I hunched over my laptop, the screen’s glow the only light in the room. Fingers danced across keys with military precision—a skill that stuck from RAAF days. Information streamed down the monitor: farms, assets, security protocols. A Chinese conglomerate, vast as the outback and twice as ruthless. Their cyber defence was a fortress. Advanced algorithms. Firewalls within firewalls. I felt the weight of the […]

Business writing Podcasting Social media
27 February 2024

Podcasting

Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend their organisation’s communication reach, it’s also communicators working for SMEs, […]

Creative Writing
15 May 2023

Week 6: The Adelaide Show podcast

My latest assignment is to create a marketing campaign for a podcast. It’s not as easy as it sounds. Ten years ago I would be able to put together a campaign in my sleep. But not for this particular podcast,, not now. The Adelaide Show is a long-running podcast and labour of love for its creator, Steve Davis. Steve, a highly experienced and well-qualified professional […]

Creative Writing
15 May 2023

Creating Killer Content, blogpost week 05

A question that I used to get asked a lot is ‘what is podcasting?’ Originally defined as an audio file that was delivered to you automatically via really simple syndication (RSS), the term ‘podcasting’ has now come to embody many different facets of audio on the web. A quick way of explaining them is to call them mini radio shows that you can listen to […]

Creative Writing
15 May 2023

Creating Killer Content, blogpost Week 04

Podcasts. I love them. I’ve published around 300 of them, and I was the first business communicator in Australia to publish a regular podcast, way back in 2004 (around the same time as the amazing iPod was released). I was also the first foreign correspondent on the ground-breaking ‘For Immediate Release’ internationally-focused podcast for business communicators in 2005 (Hopkins). Podcasts allow the listener to multitask, […]