9 April 2024
Aussie marketers: Don’t forget Pinterest
As a visual discovery engine for finding inspiration, ideas, and recipes, Pinterest has become a vital platform for marketers globally, including in Australia. With an impressive 5 million active users in the country, businesses can tap into its potential, especially those in visually-oriented industries like fashion, home decor, and lifestyle brands. This paper explores the significance of Pinterest marketing for Australian companies by examining its user base, impact on consumer behavior, and effective strategies for utilizing this platform.