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5 stories that’ll make your marketing cut through like a hot knife
Learn how to transform your marketing with five powerful storytelling techniques: origin stories, day-in-the-life tales, customer success stories, teaching narratives, and personal journeys. Cut through the noise and connect with customers using authentic, memorable stories that drive engagement and sales
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Why most adverbs deserve to die
Learn to strengthen your writing by eliminating weak adverbs and choosing powerful verbs instead. While most -ly words weaken prose, some carefully chosen adverbs can enhance your writing. Master the art of knowing which to kill and which to keep
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Making your words pack a punch
Transform weak writing into powerful prose by eliminating filler words, strengthening verbs, and adding sensory details. Through examples from Adelaide’s noir underbelly, learn how specific language choices and emotional resonance can turn flat drafts into compelling stories that grip readers
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Stephanie McBride Book 4 – Justice
Lee Hopkins’ ‘Justice’ plunges readers into a gripping noir thriller, where Detective Sergeant Stephanie McBride battles a master manipulator from the dark web. Torn between justice and betrayal, McBride confronts her deepest scars in a relentless pursuit that blurs the boundaries of trust and truth
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Hormonal contraception on mental health: A warning for mothers of teenage girls?
This article explores the potential impact of hormonal contraception on the mental health of teenage girls, offering a critical warning for mothers to be mindful of the risks and consider alternative options
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Vietnam and me: A match made in heaven?
The game’s afoot, Watson…
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Stephanie McBride Book 4 – Justice
The way this story opens really grabs you by the throat… that scene in Melbourne where everything changes in an instant. It’s like watching a car crash in slow motion, knowing you can’t stop it!
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The synced leader
Unlock your leadership potential with “The Synced Leader” by Lee Hopkins. This insightful white paper delves into effective AI integration, advanced communication strategies, and personal branding to elevate your leadership game. Download now to transform your approach and maximise your team’s performance.
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Building your AI innovation team
Transform your organization with “Building Your AI Innovation Team” by Lee Hopkins. This white paper offers crucial insights into assembling effective AI teams, fostering collaboration, and overcoming implementation challenges. Download today to harness the power of diverse perspectives for successful AI initiatives
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Mixing your styles up
Research shows mixing US-style capitalised headings with UK/Australian spelling in marketing documents creates psychological resistance in readers. Studies indicate inappropriate capitalisation and spelling inconsistencies independently reduce trustworthiness, with combined effects being particularly detrimental to document credibility
Got any book recommendations?