Successful marketers and advertisers understand very well how easily people can be influenced by prestige appeal. That is why most political candidates take pains with their appearance before they come on to the platform, why a number of them wear, for example, an expensive designer suit. A designer suit is accepted quite unthinkingly by many people as an external symbol of success and respectability. Success […]

Use of false humility Another trick of suggestion that is frequently abused is false humility. This trick can be most readily practised with greater success by those who, rightly or wrongly, have achieved some sort of reputation. With my eldest daughter’s last stressful year at high school still a vivid memory in our family, we often noted from her comments about her day and her […]

As featured at EzineArticles.com It is well established that what we actually say when we present our ideas is of a lesser importance to our audience that how we say it. Integral to ‘how we say it’ is how we structure our presentation — the more organised and logical, the more easily remembered. That is not to say that we should be so organised and logical that we kill […]