Lee Hopkins, Writer

Category: Business writing

  • Podcasting

    Podcasting: How to get started with podcasting in your organisation In our journey into organisational podcasting, we are going to be looking at the history of podcasting, where podcasting is now, and where it might be going in the future. The potential audience for this blog series is not just organisational communicators looking to extend…

  • SEO versus Social Media

    Before you spend hours and hours on your social campaigns, have a think about where your traffic comes from, not what sandpit you want to play in.

  • Social Media in 2024

  • ChatGPT and Shel Holtz

    I listened to this podcast interview intently yesterday, and was blown away. ChatGPT—and AI in general—is way more advanced than I have given it credit for. There seems a HUGE amount of dog work that AI can take off the overworked and underappreciated communicator, allowing said communicator to focus on higher, more strategic and longer-term…

  • Getting the best out of ChatGPT

    By Eran Malloch 14th August 2023 How to get a great article out of ChatGPT I see a lot of people struggling to get high quality content (articles, blog posts, etc.) out of ChatGPT. In most cases, it’s because you are not giving it better guidelines to help write your content. Most people just instruct…

  • Chu’s Asian Restaurant, Unley

    Vietnamese Chinese fusion that sings! I’ve written before about Chu’s Vietnamese Chinese restaurant in my Google Reviews. Had a wonderful evening here with three friends. Food was fabulous, the Pinot Gris was excellent, the host/owner was witty and knowledgeable. Will definitely come back, many times. ——— Months later: Have been back many times. Owner Wen…

  • AI and writers

    What are we as writers if not improvisers? Some of us plan out our work, filling in every gap before putting fingers to keyboard, others of us are ‘pantsers’, writers who write by the seat of their pants, never knowing what’s going to happen next, but trusting in their muse that inspiration will strike. Both…

  • AI *WILL* disrupt writers, and sooner than you think

    As a retired business communicator with some 30 years of experience behind me building websites, blogs and providing the content for them, I had left the Business Communication profession behind and embraced my photography and my Masters degree in Creative Writing & Communication. So, when AI came across my horizon, I was ill-prepared for its…

  • Writing at the gates of an AI dawn

    WOW! This comment from 2022: “Two-thirds of Australian authors are women—our new research finds they earn just $18,000 from their writing” Zwar, Throsby and Crosby, The Conversation 2022 You can’t even live off that! It’s below the poverty line, methinks. And yet, digital writing for businesses is booming: “Aussies with digital marketing skills in hot…

  • Robot My Life and Australia Post: customer service fails

    Australian robot mop/vacuum company RobotMyLife is a failure at customer service, but does provide Lee Hopkins with a useful case study on poor customer service