Category: Business writing

In our previous article, we looked at five persuasive techniques that advanced communicators use to influence us. Today we look at another five. Firstly, there’s social role expectations. Try this: place someone in an environment, in a role you have asked them to play but they don’t necessarily have experience in playing. Very often they will perform in that role above expectation. Similarly, telling someone […]

According to Andrews, Van Leeuwen and Van Baaren, there are thirty-three hidden persuaders that powerful communicators use to get the results they want. In this article, I list five of the most powerful. 1. Acknowledging resistanceYou may find this hard to believe, but simply acknowledging that the recipient of our communication is going to have objections is key to them overcoming them themselves. They may […]

G’day and welcome to my vidcast. Today I want to talk about career self-sabotage. There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can be tricky. Here’s 10 areas of corporate life you may […]

An introduction to me, the passionate copywriting coach. Both video and audio.

G’day and welcome to another video about business communication. Today I want to let you know about recent work from my favourite business communicator, Shel Holtz. Shel is based in California and has been at the forefront of business communication and technology for decades. His podcast ‘For Immediate Release’ is mandatory listening for business communicators and reaches hundreds of listeners, no mean feat for such […]

Career self-sabotage There are 10 common ways we can self-sabotage our career, and only one involves weaponry. Walking the tightrope at work between individual professionalism and being a team-player (which every company says it wants but most don’t really value that highly) can be tricky. Here’s 10 areas of corporate life you may want to pay a bit of attention to: 1. Narcissism — wanting to be liked so […]