Category: Business writing
2 January 2025
Mixing your styles up
Research shows mixing US-style capitalised headings with UK/Australian spelling in marketing documents creates psychological resistance in readers. Studies indicate inappropriate capitalisation and spelling inconsistencies independently reduce trustworthiness, with combined effects being particularly detrimental to document credibility
2 January 2025
The psychology of belonging: Understanding Adler’s revolutionary ideas
Explore Alfred Adler’s revolutionary psychology focusing on belonging, social connection, and personal growth. Learn through real case studies and practical exercises how Adlerian psychology offers effective solutions for modern challenges, contrasting with Positive Psychology’s limitations in addressing human wellbeing holistically
6 November 2024
Will AI ever be good enough to be a counsellor?
Of course it will. Look at the distance generative AI has come in the last two years. Two years ago it could barely punch its way out of a wet paper bag. Now, even professional writers and academics are admitting that generative writing AI—such as Claude or ChatGPT—have leap frogged themselves to a point where said professionals cannot write as well as the AI engines. […]
15 October 2024
New book: The AI Scribe
“The AI Scribe” explores how artificial intelligence is transforming writing across various fields. It offers practical guidance on using AI writing tools, addresses ethical concerns, and examines future trends. The book emphasizes AI as a tool to enhance, not replace, human creativity in writing
1 October 2024
Me… according to ChatGPT-4o
Lee Hopkins blends professionalism with approachability. He offers authoritative, well-organised content aimed at professionals, while featuring a warm, engaging tone. He exhibits meticulousness, empathy, and adaptability, enhancing reader engagement through educational content and subtle humour
10 September 2024
Bipolar Disorder: Causes, symptoms, and treatment strategies
Bipolar disorder is a mental illness affecting mood and functionality, characterised by manic and depressive episodes. While its exact cause is unknown, genetic, environmental, and neurological factors contribute. Treatment typically involves medication, therapy, and lifestyle changes to manage symptoms and improve quality of life.
13 August 2024
PhD research proposal
Project title Empowering bibliotherapy literature by popularising and positioning psychological concepts as benefits Research topic summary This project delves into the use of psychological theories within fictional literature, specifically focusing on a novel. While the psychology discussed is based on genuine science, it is not central to the story being told. The project aims to highlight the challenges and opportunities involved in presenting complex psychological […]
26 July 2024
Tabor College and academic fear of AI
Amidst increasing AI integration, Tabor College’s rigid stance sparks debate on the necessity of embracing technological advancements in creative writing
20 June 2024
Mastering the art of writing brilliant blog posts: 8
Optimise your blog posts for SEO by conducting keyword research, writing compelling meta descriptions, using internal and external links, and optimising images. Learn from experts like Kate Toon, monitor performance, and refine your strategy continuously. Boost your organic traffic and visibility with these essential SEO practices.