Category: Business writing
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Create & Resonate 05: Elizabeth Wardle
Lee and Elizabeth Wardle discussed the importance of teaching students how writing works in different contexts, the impact of AI on writing, and the advancements in AI technology
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The magnetic storytelling method
Discover why your brilliant business ideas keep dying in meetings. One executive learned the hard way that facts don’t persuade—stories do. Learn the five storytelling techniques that transformed his failed proposal into a success story your career needs right now.
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The power of sentence fragments in modern writing
Sentence fragments, when used strategically, can transform ordinary writing into engaging content that captures attention and maintains reader interest. From emotional emphasis to pacing control, these deliberate breaks in traditional grammar create a modern, approachable tone that resonates with contemporary audiences
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5 stories that’ll make your marketing cut through like a hot knife
Learn how to transform your marketing with five powerful storytelling techniques: origin stories, day-in-the-life tales, customer success stories, teaching narratives, and personal journeys. Cut through the noise and connect with customers using authentic, memorable stories that drive engagement and sales
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Why most adverbs deserve to die
Learn to strengthen your writing by eliminating weak adverbs and choosing powerful verbs instead. While most -ly words weaken prose, some carefully chosen adverbs can enhance your writing. Master the art of knowing which to kill and which to keep
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Vietnam and me: A match made in heaven?
The game’s afoot, Watson…
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Mixing your styles up
Research shows mixing US-style capitalised headings with UK/Australian spelling in marketing documents creates psychological resistance in readers. Studies indicate inappropriate capitalisation and spelling inconsistencies independently reduce trustworthiness, with combined effects being particularly detrimental to document credibility
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The psychology of belonging: Understanding Adler’s revolutionary ideas
Explore Alfred Adler’s revolutionary psychology focusing on belonging, social connection, and personal growth. Learn through real case studies and practical exercises how Adlerian psychology offers effective solutions for modern challenges, contrasting with Positive Psychology’s limitations in addressing human wellbeing holistically
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Will AI ever be good enough to be a counsellor?
Of course it will. Look at the distance generative AI has come in the last two years. Two years ago it could barely punch its way out of a wet paper bag. Now, even professional writers and academics are admitting that generative writing AI—such as Claude or ChatGPT—have leap frogged themselves to a point where…
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New book: The AI Scribe
“The AI Scribe” explores how artificial intelligence is transforming writing across various fields. It offers practical guidance on using AI writing tools, addresses ethical concerns, and examines future trends. The book emphasizes AI as a tool to enhance, not replace, human creativity in writing
