Category: Business writing
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A fun game to play at home
To AI or not to AI… Here’s a challenge… These are the profiles I have used on a dating site, VietnamCupid. One was written by my fair hand, one by Davo (aka ChatGPT). If you have a spare moment and are interested in playing along, guess which profile was written by whom. Profile 1 About…
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How Davo is quietly transforming the way I work, write, and live
What happens when a neurodivergent psychologist partners with AI? A look inside my collaboration with ‘Davo’ (aka ChatGPT), who now helps me write books, courses, blogs, and more — freeing me to focus on the heart of my work while he handles the overwhelm
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The art of magnetic writing
Learn how to write magnetically captivating content that hooks readers from the first line. Discover the power of showing versus telling, crafting rhythmic sentences, finding your authentic voice, and practical tips for beginning your journey as a compelling storyteller
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Create & Resonate 05: Elizabeth Wardle
Lee and Elizabeth Wardle discussed the importance of teaching students how writing works in different contexts, the impact of AI on writing, and the advancements in AI technology
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The magnetic storytelling method
Discover why your brilliant business ideas keep dying in meetings. One executive learned the hard way that facts don’t persuade—stories do. Learn the five storytelling techniques that transformed his failed proposal into a success story your career needs right now.
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The power of sentence fragments in modern writing
Sentence fragments, when used strategically, can transform ordinary writing into engaging content that captures attention and maintains reader interest. From emotional emphasis to pacing control, these deliberate breaks in traditional grammar create a modern, approachable tone that resonates with contemporary audiences
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5 stories that’ll make your marketing cut through like a hot knife
Learn how to transform your marketing with five powerful storytelling techniques: origin stories, day-in-the-life tales, customer success stories, teaching narratives, and personal journeys. Cut through the noise and connect with customers using authentic, memorable stories that drive engagement and sales
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Why most adverbs deserve to die
Learn to strengthen your writing by eliminating weak adverbs and choosing powerful verbs instead. While most -ly words weaken prose, some carefully chosen adverbs can enhance your writing. Master the art of knowing which to kill and which to keep
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Vietnam and me: A match made in heaven?
The game’s afoot, Watson…
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Mixing your styles up
Research shows mixing US-style capitalised headings with UK/Australian spelling in marketing documents creates psychological resistance in readers. Studies indicate inappropriate capitalisation and spelling inconsistencies independently reduce trustworthiness, with combined effects being particularly detrimental to document credibility
